Capturing emotion in presentations
Burmark (2011) brings about the various advantages of using
feelings in presentations. The author can elicit both negative and positive
emotions for benefit. It is only important to include some type emotional framework.
Presentations by their very nature often contain a large number of facts. If
not correctly presented, facts may immediately disengage the audience through
boredom or lack of understanding. The left half of the brain processes numbers,
facts and data. It may not be the most effective half of the brain to use for
securing new material. To make a broader appeal to the audience, the presenter
may draw upon the cognitive aspects of the right half of the brain, which works
with emotional, musical and visual information. Poverty is a subject that has
always held my interest. I once thought of publishing a book about poverty that
was visual in nature. My idea was to approach the everyday homeless that I saw
at traffic intersections and ask for a brief photographic session. I have not
helped but notice the extreme power of “the eyes of poverty” on numerous web
photographs. This method of teaching unfortunately draws upon a negative
emotion, but the topic itself is emotionally draining. In this case, the
emotional impact would work because the subject matter and the emotional state are
complementary. There are many opportunities to use emotion for an increased
edge in captivating the audience.
References
Burmark,
L. (2011). Tapping Emotion. In
They snooze, you lose: The educator’s guide to successful presentations (pp.
157-174). San Francisco, CA: Josey Bass.
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